Confirmed Speakers

Jeff Griffiths
Owner, Endeavour Petroleum

Jeff has concentrated his retail efforts into serving the needs of communities in regional cities and towns, rather than sticking to a traditional convenience offer. In some stores, he has ranged hardware, camping equipment, stock and station needs, targeted food offers and so on. If the town hasn’t got it, Jeff tries to provide it.

Haydn Tierney
Marketing Manager, Vantage Fuels

In 2009, Haydn joined the family business previously known as Tierney Petroleum. Since this time, the company has transitioned to a 30-site network of commission agency and company run P&C locations under the Vantage Fuels banner. Haydn’s ambition to improve the P&C offer and differentiate his sites from competitors has led to the creation of the Bowser Bean brand. This food and coffee focused operation currently operates out of 12 sites within the Vantage Fuels network.

Skye Jackson
Head of Merchandise Planning, Caltex

Skye Jackson is an experienced convenience and retail expert, having worked at Caltex Australia for over 10 years. With extensive experience in retail transformation, Skye has a passion for all things customer and delivering new formats that meet the changing needs of every day Australians. Skye played a pivotal role in the roll out of over 60 Caltex The Foodary stores. Skye is now the Head of Merchandise Planning, where she leads the implementation of Caltex’s newest store format a partnership with Woolworths for Metro at Caltex.

Michelle Pascoe
Owner, Optimum Operating Procedures & Services (O.O.P.S)

Michelle is an international speaker, accredited trainer, author and podcaster. Establishing her company in 1994, Michelle has a passion for the customer service industry, with a strong focus on mystery shopping and team motivation. Michelle specialises in every aspect of service operations and processes, looking holistically at the overall impact on the customer experience. In Michelle’s primary role as a speaker and accredited trainer, Michelle combines extensive experience and specialised knowledge with an absolute commitment to igniting the potential in each and every individual.

Nicola Richardson
Sales Director, Lion Drinks & Dairy

Nicola has worked predominantly in the FMCG industry in various sales, marketing and category management roles. Nicola has been in the industry for 18 years, and 11 of those years spent in Drinks & Dairy. After university, Nicola started her marketing career in various brand management roles for Dulux Paints, National Foods and Campbell’s Soup in the UK. In 2006, Nicola re-joined Lion (National Foods) with a move into sales, working in the NSW field team. Nicole has spent time in sales strategy, activation and category management before moving back into marketing. In 2014 Nicola was appointed as the Marketing Director, and shortly after Sales Director.
Nicola is a board member for Vitasoy Australia.